The coat of arms of City of Kutina is a rectangle with longer vertical sides. The bottom side has rounded edges and a pointed curve-out in the middle. The background colour is blue (the colour of the Croatian flag). Two squares, one inside the other are placed with the bottom angle aligned with the pointed curve-out. The inner square is divided into sixteen silver and red squares, with the silver square first on top. The space between the two squares is golden. There is a white magpie facing to the left on the square top. On the top of the coat of arms is a folded silver sash with golden ends .Above the sash, there are two freely laid leaves. The top of the left, oak leaf lies on the sash, and the stalk of the right, grapevine leaf lies over the sash. The colour of the coat of arms basic drawing is black.

The City of Kutina is one of the first cities in Croatia that has ventured to have their visual identity laid out graphically. The visual identity of Kutina is both simple and complex. The underlying structure is the initial K letter. However, the letter has a complex form and appears in several graphic shapes, colours and versions. The letter K with one straight tangent line and two lines that form it at an angle, represents a certain plan of an urban area. When one places facilities (houses) and nature (trees) around these streets, the image becomes clear.

The 3D format version is a model of a town plan. A 2D format version is a plan. A monochromous version is a conceptual graphic image of varied but ordered geometrism, like a chip. A polychromous version is a schematic image of wishes and goals of civilizational urban development. The colours are chosen as natural (green) and derived (red-gray). The typography used is grotesque and serif one. There are a number of applications depending on technological feasibility of their realization.

The slogan that Kutina wants to be promoted by is: KUTINA – THE CITY OF TECHNOLOGY. This slogan is included in several applications.

With this project, the City of Kutina has targeted its goals in the future, which has already begun.

The author of the Kutina visual identity is Professor Boris Ljubičić